Insights

When used together digital and experiential is a formidable way to increase brand awareness, customer retention, drive sales and increase reach by creating a memorable, and importantly, a measurable experience.

In this digital age, organisations are striving to improve website and app performance by enhancing a user's experience, giving them what they need and delivering it to them when they need it.

Whilst 2017 set a high benchmark, 2018 has already gotten off to a flying start with the appointment to major projects for Fremantle Port Authority, Brightwater Group and the Health Department of Western Australia.

Digital Marketing Specialist Jonathan Gilbert explores some of the ways that artificial intelligence is revolutionising the world of paid search marketing and what it means for clients and marketers. Learn more.

Ask any agency and they will tell you the toughest jobs are always the ones you do for yourself.

There’s currently a lot of talk about automation becoming the next major shift in the marketing landscape. We take a look at why Perth is lagging behind.

Equilibrium has been appointed to develop, implement and manage all online search activity for both Western Power and Murdoch University.

We explore how Anticipatory Design is making choice easier for users.

Our Technical Director shares some insights into what to consider when choosing a CMS platform.

Equilibrium was today announced as winner of Campaign Brief’s inaugural ‘Digital Agency of the Year’.

Warren Gibbs jump out of a plane at 14,000 feet to raise much needed funds for Guide Dogs WA.

We've made the move to King Street in the Perth CBD.

Equilibrium has announced the appointment of Sean Molam as Head of Technology to lead the team into 2017.

Equilibrium launch new Fremantle Prison website, breathing new life into iconic WA destination