A global player
Woodside is Australia's largest independent oil and gas
An agile approach
We undertook an extensive research phase to understand Woodside's business requirements and audience perspectives, including from investors, the media, suppliers, local communities and job seekers. Armed with insights we iteratively prototyped and tested concepts, ensuring clarity and confidence in the strategy.
A visual narrative
Our research identified the need to provide audiences with rich content that offered insights into Woodside's people, culture and workplace. We anchored video to the top of key pages to drive audience engagement and offer users behind-the-scenes perspectives on one of Australia's most successful
A major factor in the success of the website was ensuring the breadth and scope of Woodside's operations and projects were quickly and effectively communicated.
We implemented snapshot information, including infographics, key stats
Woodside is 100% committed to the UN Sustainable Development Goals. To communicate this, we developed an interactive chart allowing users to explore the actions Woodside is taking to meet this commitment.
Woodside is a significant contributor to the communities in which it operates. The website includes a collection of stories which inform audiences on Woodside's important social responsibility activities.
We also integrated a Facebook, LinkedIn, Twitter, YouTube and Instagram Feed, allowing users to explore and filter social channels without leaving the website.
An enterprise solution
The website was developed using Sitefinity enterprise and hosted on Amazon Web Services with scalable infrastructure. The system has been configured to anonymously profile and track user