Our website helps to keep customers connected.

Western Power engaged Equilibrium to build their website from the ground up, transforming the way the utility interacts with its customers. Equilibrium is also a key partner on Western Power’s digital services panel, helping to achieve their communication objectives.

A Western Australian community asset

The Western Power website is accessed on a daily basis by a diverse user base ranging from Mum and Dad at home through to small businesses and big industry. Our task was to build a website where it is possible to empower residential and business customers to intuitively “self-serve” online, and alleviate pressures on Western Power’s call centre.

Screenshot Western Power homepageScreenshot Western Power tablet

Developed for a wide range of audiences

Western Power’s customers include the entire Perth and South West adult population, as well as all businesses in this region. Important users of the site include land developers, local councils, and electrical contractors.  Extensive scoping was undertaken with the virtually all areas of Western Power’s business to formulate an initial strategy. 

  • Residential

  • Businesses

  • Land Developers

  • Local Councils

  • Electrical Contractors

Website Strategy

Stakeholder engagement

Given the complex nature of Western Powers operations, we undertook extensive stakeholder engagement. We facilitated communication between departments and ensured the project was kept on track.

Interactive prototype

We developed interactive prototypes to test the strategy on real user groups, ensuring an optimal user experience was developed from the very outset.

Advanced power outage tracking

Another important part of the site’s redevelopment was to improve the way end users access information during planned and unplanned power outages. These are events that drive significant spikes in website traffic.

A huge amount of work went into the development of real time, power outage feeds featuring an interactive map. It is the first of its kind in WA, the map allows users to track outages geographically and provides an estimation of when power will return.

Reporting faulty streetlights

We developed an important tool to allow users to report damaged or faulty streetlights. Users can access an interactive map which shows every streetlight on every street in Perth. Users can click on a streetlight to report it as faulty and can also see known faulty streetlights on the map.

Executive Manager, Customer and Corporate Services of Western Power Simon Walsh

Our team has worked closely with Equilibrium to deliver a website that benefits all of our customers.

Robust Infrastructure

Extensive security and load balance testing was done on the website independently by Equilibrium, Western Power, and IBM. 


Balancing the load

The website on average receives hundreds of concurrent users. However, in a power outage situation the website can receive thousands of hits in a short space of time, Therefore, Equilibrium setup a sophisticated load balanced environment to ensure quick load times and stability during peak periods.

This was recently tested in a real world large scale power outage situation with the site being hit with thousands of concurrent users within a space of 3 minutes. The peak in traffic was sustained over a period of 30 minutes, but the load balancing environment worked as intended and handled the traffic with ease.

Want to see more?

Check out the case studies below.