An exciting retail and tourism destination
Owned and managed by Fremantle Ports, Victoria Quay sits on the interim register of heritage places in WA and includes notable landmarks such as the Fremantle Passenger Terminal, B Shed, Maritime Museum of WA and E Shed Markets, amongst others. The WA Government has earmarked the quay to become a major tourism
A multi-site solution
Equilibrium developed the Victoria Quay website alongside the Fremantle Ports website. Whilst the projects ran concurrently and were developed on a single Sitefinity CMS platform, the target audiences and objectives were markedly different.
Whereas the Fremantle Ports website was intended mainly for the commercial shipping industry, the Victoria Quay website firmly establishes the quay as an exciting retail and tourism destination.
Key drivers
Through substantial research, we identified several key reasons patrons visit the
Events
Recreation
Food & Drink
Education
Shopping
Attractions
A great experience
We believed that users visiting both the website and the quay itself should have a great experience. We achieved both by developing a tagging system enabling users to save which activities and points of interest they would like to explore on the day.
Quay wayfinder
Victoria Quay occupies a large geographical area, with dozens of retail outlets, attractions and parking options to choose from. To help navigate the Quay, we developed a
Driving foot traffic
Large passenger and commercial ships create excitement amongst the general
