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We created an elegantly simple solution to a complex brief.

The VenuesWest website attracts over 3.75million visitors each year. And each person has a different reason for visiting. From wanting to book tickets to a concert at NIB Stadium, to reserving a swim lane at HBF Arena, the website needed to cater to an incredibly diverse audience. The challenge was to create a user experience that lets anyone quickly get to the information they seek. The new website developed by Equilibrium is a major portal, encompassing the VenuesWest corporate site, as well as the HBF Arena, HBF Stadium and nib Stadium websites.

Our solution offers all things to all people

The new multi-site web portal seamlessly caters for a broad range of purposes, such as booking a gym class at HBF Stadium, checking sporting fixtures at WA Athletics Stadium, opening times for Perth Motorplex, to buying tickets for major events.

VenuesWest VenuesHBF StadiumNIB Stadium
VenuesWest stadiumHDF stadium
Easily switch between venues

Easily switch between venues

The site successfully directs users to their relevant venue and their desired activity quickly and easily. Users can also switch between venues in seconds.

VenuesWest at a glance

Cross promotion across venues

The site successfully cross promotes events and promotions across each venue.

Cross promotion

Swim lane booking tool

We developed an innovative Swim Lane availability tool for HBF Stadium and HBF Arena. The feature allows website users to see the availability of swim lanes in each pool through a visually rich interface. We also developed a complex back-end system allowing VenuesWest to manage availability and bookings via a central console.

Swim lane availability
Innovative seat view

Innovative 'seat view' feature

We introduced an exciting new 'View From Your Seat' function, available on HBF Arena and HBF Stadium websites allowing event patrons to sample the view before purchasing tickets.

Virtual tour

Our interactive tour feature, using Google Indoor Street View, allows users to walk through and explore the two HBF events venues.

Virtual tour
Transforming business

Transforming business processes

We created a back-end system allowing VenuesWest to manage bookings via a central interface, replacing existing systems.

Since the multi-site launch in September, asset membership and function enquiries have increased markedly; a fantastic result.

Acting CEO of VenuesWest, Janis Carren
Easily switch between venues

We've tripled success

The website includes industry-leading techniques for lead capture and enquiry conversion. Since launch, there has been a threefold increase in enquiry for gym memberships, sporting activities and swim classes.

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