We created an elegantly simple solution to a complex brief.
The VenuesWest website attracts over 3.75million visitors ever year. And each person has a different reason for visiting.
From wanting to book tickets to a concert at NIB Stadium, to reserving a swim lane at HBF Arena, the website needed to cater to an incredibly diverse audience. The challenge was to create a user experience that lets anyone quickly get to the information they seek.
The previous website needed a major overhaul to address several issues, such as low conversion rates, high bounce rates, poor mobile experience and outdated technology. We developed a whole new website strategy, from the ground up, to address these issues.
The new website developed by Equilibrium is a major portal, encompassing the VenuesWest corporate site, as well as the HBF Arena, HBF Stadium and nib Stadium websites.
Swim lane booking tool
We developed an innovative Swim Lane availability tool for HBF Stadium and HBF Arena. The feature allows website users to see the availability of swim lanes in each pool through a visually rich interface. We also developed a complex back-end system allowing VenuesWest to manage availabilities and bookings via a central console.
Transforming business processes
We created a back-end system allowing VenuesWest to manage bookings via a central interface, replacing existing systems. The website is managed by over 50 VenuesWest staff through an enterprise level CMS. Staff have various levels of access and publishing rights.