The VenuesWest website attracts over 3.75million visitors ever year. And each person has a different reason for visiting.
From wanting to book tickets to a concert at NIB
The previous website needed a major overhaul to address several issues, such as low conversion rates, high bounce rates, poor mobile experience and outdated technology. We developed a whole new website strategy, from the ground up, to address these issues.
The new website developed by Equilibrium is a major portal, encompassing the VenuesWest corporate site, as well as the HBF Arena, HBF Stadium and nib Stadium websites.
The new multi-site web portal seamlessly caters for a broad range of purposes, such as booking a gym class at HBF Stadium, checking sporting fixtures at WA Athletics Stadium, opening times for Perth Motorplex, to buying tickets for major events.
The site successfully directs users to their relevant venue and their desired activity quickly and easily. Users can also switch between venues in seconds.
The site successfully cross promotes events and promotions across each venue.
We developed an innovative Swim Lane availability tool for HBF Stadium and HBF Arena. The feature allows website users to see the availability of swim lanes in each pool through a visually rich interface. We also developed a complex
We introduced an exciting new ‘
Our interactive tour feature, using Google Indoor Street View, allows users to walk through and explore the two HBF events venues.
We created a back-end system allowing VenuesWest to manage bookings via a central interface, replacing existing systems. The website is managed by over 50 VenuesWest staff through an enterprise level CMS. Staff
Since the multi-site launch in September, asset membership and function enquiries have increased markedly; a fantastic result.
The website includes industry-leading techniques for lead capture and enquiry conversion. Since launch, there has been a threefold increase in enquiry for gym memberships, sporting activities and swim classes.
