We created an elegantly simple solution to a complex brief.

From wanting to book tickets to a concert at NIB Stadium, to reserving a swim lane at HBF Arena, the website needed to cater to an incredibly diverse audience. The challenge was to create a user experience that lets anyone quickly get to the information they seek.

The previous website needed a major overhaul to address several issues, such as low conversion rates, high bounce rates, poor mobile experience and outdated technology. We developed a whole new website strategy, from the ground up, to address these issues.

The new website developed by Equilibrium is a major portal, encompassing the VenuesWest corporate site, as well as the HBF Arena, HBF Stadium and nib Stadium websites.

VenuesWest Infographic

Our solution offers all things to all people

The new multi-site web portal seamlessly caters for a broad range of purposes, such as booking a gym class at HBF Stadium, checking sporting fixtures at WA Athletics Stadium, opening times for Perth Motorplex, to buying tickets for major events.

VenuesWest Venues
VenuesWest HomepageVenuesWest Hbf Stadium

Easily switch between venues

The site successfully directs users to their relevant venue and their desired activity quickly and easily. Users can also switch between venues in seconds.

VenuesWest Venue Selector

Cross promotion across venues

The site successfully cross promotes events and promotions across each venue.

Cross promotion across each venue

Swim lane booking tool

We developed an innovative Swim Lane availability tool for HBF Stadium and HBF Arena. The feature allows website users to see the availability of swim lanes in each pool through a visually rich interface. We also developed a complex back-end system allowing VenuesWest to manage availabilities and bookings via a central console.

Swim lane availability

Innovative ‘seat view’ feature

We introduced an exciting new ‘View From Your Seat’ function, available on HBF Arena and HBF Stadium websites allowing event patrons to sample the view before purchasing tickets.

View from your seat

Virtual tour

Our interactive tour feature, using Google Indoor Street View, allows users to walk through and explore the two HBF events venues.

Virtual tour

Transforming business processes

We created a back-end system allowing VenuesWest to manage bookings via a central interface, replacing existing systems. The website is managed by over 50 VenuesWest staff through an enterprise level CMS. Staff have various levels of access and publishing rights.

Transforming business processes
Acting CEO of VenuesWest, Janis Carren

Since the multi-site launch in September, asset membership and function enquiries have increased markedly; a fantastic result.

We’ve tripled the success

The website includes industry-leading techniques for lead capture and enquiry conversion. Since launch, there has been a threefold increase in enquiry for gym memberships, sporting activities and swim classes.

Threefold increase

Want to see more?

Check out the case studies below.