How we helped UWA pursue the impossible.
The University of Western Australia recently underwent a major strategic re-brand to address perceptions that the university is out-of-touch and not career-relevant. A new brand campaign was created around the proposition 'Pursue Impossible'. It was a motivational call-to-action to inspire prospective students to pursue their dreams. The message was that no matter how impossible your pursuit may seem, the university is the right institution to help you achieve it.
As part of 'Pursue Impossible', Equilibrium was engaged to help produce a digital campaign encouraging international students to consider them as