Creating good digital foundations.
Summit Homes Group is amongst the top 5 building companies in WA, with a solid reputation built over 4 decades.
The group comprises a number of sub-brands, each targeting a different type of home buyer. Easystart Homes is aimed at the very competitive first home buyer market. New Generation Homes caters to the second to third home buyer. The flagship brand, Summit Homes, targets the more affluent audience. Summit South West is pitched at customers looking to build down south. And Summit Projects is for the growing investors and developers market.
The Home Building industry is extremely sales-focused and competitive, particularly in the lower end of the market. Brands are constantly trying to outdo each other, with better offers, more inclusions and lower finance rates. The only way to survive in such a cut-throat market is with a solid marketing strategy, particularly in the digital space. Online enquiries has grown to become the number one source of sales leads over the last 5-10 years, so Summit needed best-practice solutions to maximize their opportunities.