A modern and innovative website for a modern and innovative port
Fremantle Port is a WA Government trading enterprise that strategically manages the Port of Fremantle. The port is the State's biggest general cargo port, and Australia's fourth largest, responsible for $28B worth of trade annually. Fremantle Ports is critical to the success of the WA economy.
Hamstrung by an outdated legacy website, Equilibrium was approached to implement a new strategy and enterprise-level Content Management System enabling Fremantle Ports to better facilitate communication with the commercial shipping and cargo industries.
Built for the shipping industry.
The website was designed to cater to the Commercial and Passenger Shipping industries as well as general interest groups. The website showcases the Port's world-class facilities whilst preserving its extensive history and demonstrating its importance to the WA economy. Critically, the primary objective of the website was to provide information assisting ships visiting the port, enabling a safe and efficient entry and exit to and from the
Understanding user needs
We commenced the project with an extensive research and strategy phase, undertaking both qualitative and quantitative research with Fremantle Ports' diverse audience, including tenants and local business, the shipping industry and local residents. This enabled our strategy team to unearth substantial insights, pain points
Fremantle Ports owns and operates the Victoria Quay commercial and retail precinct. We were tasked with developing a separate website specific to the Quay's unique objectives.
Both the Fremantle Ports and Victoria Quay websites were developed using a single Sitefinity CMS, enabling staff to manage both websites from a central platform.
Real-time weather integration
A critical component of the website was providing
One of the more innovative website features was the implementation of two 360
An interactive map was developed allowing patrons and the shipping industry to explore and navigate the port and its facilities. The map was
Keeping the public informed
We developed an escort application form that allows shipping
Equilibrium's strengths in delivering two amazing websites for us were the comprehensive consultation process, the attention to detail, the enthusiasm for producing the great functionality and interactivity, the strong design process for each of the websites, and the support throughout the whole development. Fremantle Ports External Affairs Manager, Jeanette Murray