The Department of Transport needed to develop an interactive website in support of the State Government’s latest transport infrastructure development program, Building For Tomorrow, which would centralise information
around major construction projects and disruptions for residents across WA.
Equilibrium worked with multiple transport agencies to integrate real-time disruption data with key project information into the Building For Tomorrow website.
Equilibrium designed a dynamic project mapping tool that WA residents could interact with to learn more about ongoing and upcoming transport development projects, as well as find alternative routes to complete their next journey around their local area.
User Interface Design
Building For Tomorrow – the biggest transport infrastructure program in WA’s history
To build the Western Australian economy back up from the effects of
From 2020-2022, approximately 80 rail, road, coastal, and cycling development projects across WA are planned for construction. In addition to expanding and upgrading the state’s transport network, Building For Tomorrow is set to generate thousands of local jobs.
To build awareness of the government’s new transport strategy and inform residents of how ongoing projects may impact their day-to-day commute, the Department of Transport (DoT) commissioned Equilibrium to deliver an integrated communications campaign and website.
Having worked with DoT previously, Equilibrium was selected for its proven methodology, robust processes, and customer-centric approach to website strategy and development.
With a tight project turnaround of just three months, Equilibrium was well-placed to rapidly design and deliver a bespoke website that would spearhead the official launch of Building For Tomorrow.
Centralising transport project information for WA residents
The Building For Tomorrow website needed to be more than just a communications asset: it also needed to be a useful tool that residents could use to plan their route around construction projects.
In the past, most commuters and visitors to Perth would typically visit the Transperth and Main Roads websites to find out more about transport development projects and disruptions.
However, preliminary customer research conducted by DoT had shown that:
- There is poor general awareness of construction projects
- There is scepticism around the reported economic benefits of new works
- There is negative sentiment regarding the lack of detailed and timely information about projects
To overcome these communications barriers and provide a more cohesive and user-friendly solution for residents to view key project information and disruptions, DoT wanted to develop an “Interactive Project Map” to be featured on the website.
Harnessing cross-departmental data and insights to drive an integrated website strategy
To create an integrated website that would reflect Perth’s evolving transport system, Equilibrium needed to get a deeper insight into the way each of WA’s transport agencies worked and the digital systems behind them.
Taking a human-centre design approach, Equilibrium combined existing customer research with insights gathered from key stakeholders from Main Roads, The Public Transport Authority, Metronet, Transperth, and DoT.
From building out the website’s wireframes to designing the user experience and project map interface, Equilibrium facilitated cross-departmental knowledge sharing and collaboration to create a website solution that satisfied both business and customer needs.
Despite the challenges and launch delays caused by the COVID-19 pandemic earlier in the year, Equilibrium used the months in between to make refinements to the website and maintain communication with all stakeholders.
Following the successful launch of the Building For Tomorrow campaign and website, Equilibrium equipped DoT’s TIC team with the tools and training they needed to manage and update the website with timely information.Since going live, Equilibrium continues to provide support and maintenance for the website through its Performance Partnership with DoT.