Customers now expect hyper-relevance at every touch-point. Our data and experience specialists collaborate with clients to create end-to-end customer data strategies, ensuring the journey is measured, tracked and optimised around the evolving needs of your audience.
We combine best-practice qualitative and quantitative research to define your users, understand their goals, context and behaviours, and identify issues and pain points. We also undertake extensive usability testing during product development to ensure 100% confidence in the solution.
KPI & Measurement Strategy
Our data-driven marketing team are experts in co-creating enterprise-level digital KPI framework and measurement plans that ensure the right things are measured and reported on according to your business needs.
We are experts in bringing clients' data strategies to life through analytics re-configuration, tagging governance, Tag Manager implementations. Post-implementation we also train and enable our clients to be able to effectively leverage their new highly tuned analytics platform.
The power of data unlocked, we create tailored and engaging visualisations that enable data-driven decisions across the marketing organisation. Through our user-centred design process we ensure our visualisations hit the mark for each relevant stakeholder audience. This results in improved efficiency of reporting and deeper levels of insight relevant to each audience. Our team is platform-agnostic working across Google Data Studio, Tableau, Datorama, DashThis or any other visualisation platform our clients choose to use.
The power of “why?”. With so much data available, marketers can become overwhelmed with what to look at first. Thorough our unique data journalism approach we thoroughly investigate the real cause behind shifts in audience behaviour and channel performance, delivering meaningful insights that truly drive marketing effectiveness. Stop stating data and start creating actionable insights.
Data Governance & Ad Operations
A marketing department's ability to make informed and data-driven decisions hinges on the quality and accuracy of the data. Our analytics experts are well versed in managing and implementing data governance across marketing organisations, creating comprehensive training and documentation to ensure all customer touchpoints are tracked consistently. We operate across all major analytics and digital marketing platforms including Google Marketing Platform and Adobe Marketing Cloud.
Programmatic Strategy & Buying
Whether it’s selecting and managing programmatic partners or setting up your own trading program, we help clients create and implement transparent, high-performing programmatic strategies centred on customer data.
Understand where you sit in the market for digital channels and website performance. Using industry-leading tools, we analyse the competition and their approach to all relevant channels and touch-points, spotting opportunities and risks from the data as you traverse the digital landscape.
The right attribution model enables marketers to make smart, informed investment decisions based on the customer journey. We work with clients to first understand their requirements and the customer journey, and then select the most appropriate attribution model for their business needs.