Meet equNorth: smarter customer journeys
We’re proud to announce the launch of equNorth, a new sub-brand from the team at equ. Born from WA’s longest-standing digital consultancy, equNorth is a dedicated customer journey marketing agency with one clear focus: creating connected, customer-first strategies that drive measurable impact.
For too long, brands have been let down by fragmented, channel-first campaigns. equNorth changes that by bringing every touchpoint together - guiding customers naturally from awareness through to decision-making, loyalty, and advocacy.
“equNorth is about uniting our expertise in strategy, data, and performance marketing to create campaigns that make a real impact,” said Claire Aindow, CEO of equ.
Scott Forrest, Head of Digital Marketing at equNorth, added: “Marketing today is complex. Customers expect every interaction to feel connected. With equNorth, we help brands map the journey, integrate channels, and use data, technology, and AI to deliver smarter campaigns and stronger results."
How equNorth powers growth
At equNorth, we help brands turn complexity into clarity. By connecting marketing channels into a single, data-driven journey, we create experiences that engage customers and deliver outcomes aligned with growth goals. Our team combines strategic insight with the right technology to scale and measure success with confidence.
Already trusted by AFG, Scitech, Abco, and StudyPerth, equNorth is delivering marketing that is consistent, meanginful, and impactful. Launching as a HubSpot Gold Solutions Partner, we also bring specialist capability in marketing automation, helping clients scale their customer engagement with ease.
This launch continues equ’s evolution from Equilibrium to equ in 2023, reinforcing our commitment that exceptional is our standard. With a proud history of delivering award-winning digital solutions for clients including Fringe World, StudyPerth, Rottnest Island, and Satterley, equNorth extends that legacy by focusing on marketing performance and measurable growth.
Discover more about equNorth and how we can help your organisation grow at equnorth.com.au.
