Meet equNorth: smarter customer journeys

We’re proud to announce the launch of equNorth, a new sub-brand from the team at equ. Born from WA’s longest-standing digital consultancy, equNorth is a dedicated customer journey marketing agency with one clear focus: creating connected, customer-first strategies that drive measurable impact.

For too long, brands have been let down by fragmented, channel-first campaigns. equNorth changes that by bringing every touchpoint together - guiding customers naturally from awareness through to decision-making, loyalty, and advocacy.

“equNorth is about uniting our expertise in strategy, data, and performance marketing to create campaigns that make a real impact,” said Claire Aindow, CEO of equ.

Scott Forrest, Head of Digital Marketing at equNorth, added: “Marketing today is complex. Customers expect every interaction to feel connected. With equNorth, we help brands map the journey, integrate channels, and use data, technology, and AI to deliver smarter campaigns and stronger results."

How equNorth powers growth

At equNorth, we help brands turn complexity into clarity. By connecting every marketing channel into a single, data-driven journey, we create experiences that engage customers and deliver results. Our team aligns campaigns with client goals and growth metrics, and leverages the right technology to scale and measure success with confidence.

Already trusted by AFG, Scitech, Abco, and StudyPerth, equNorth delivers marketing that is meaningful, consistent, and impactful.

This launch also continues equ’s evolution from Equilibrium to equ in 2023 and reinforces our promise that exceptional is our standard. With a proud history of delivering award-winning digital solutions for clients including Fringe World, StudyPerth, Rottnest Island, and Satterley, equNorth extends that legacy by focusing on marketing performance.

Discover more about equNorth and how we can help your brand grow at equnorth.com.au