15 sites. 1 solution.
LWP is one of Western Australia's largest urban developers, the driving force behind numerous high-profile developments including the flagship Ellenbrook master-planned community. Equilibrium was appointed to develop 15 websites to help drive
A scalable solution
We were tasked with developing a new corporate website and 14 individual community websites all managed, and hosted, within a single Umbraco solution. Critically, the system is scalable allowing new
A new brand hierarchy
LWP's previous brand strategy used a hybrid model, whereby each community was anchored alongside the corporate brand. LWP moved to a 'house of brands' model, where each individual brand stands alone. For cost
Understanding the user buying journey
We undertook a comprehensive strategy phase involving extensive research and customer journey mapping. This enabled our strategy team to effectively create funnels, ensuring users are being
A guiding hand
Through the journey mapping process, we identified that many buyers do not know where to start their buying journey. To overcome this, we implemented a
Exploring the community
A key focus for the website was effectively showcasing the facilities and land available in each community. Using Google Maps, we developed an innovative interactive map allowing users to explore the community plan, view descriptions and pricing information, and
Users can explore the map to view village and staged releases within the community.
Individual lots are plotted on the map, which users can click for additional information and