Conversion Rate Optimisation (CRO)
Data-driven CRO services integrated with UX design and Performance Marketing that drive people to action.
A solution for enterprises that want to make an impact
Conversion Rate Optimisation (CRO) is crucial for Performance Marketing but is often overlooked. It's essential to optimise many types of conversion goals, like lead capture, candidate applications, content downloads, chat initiations, online interactions, and e-commerce transactions. Enterprises need a brand-compliant, properly governed, digital accessibility-compliant, test and experimentation model that only a team comprised of strategists, UX/UI designers and performance marketing specialists can deliver.
Optimising conversions across digital touchpoints, from social media channels to websites, landing pages, mobile apps, and chatbots requires examining user interactions across all channels and enhancing multi-channel user journeys.
Main components of CRO Strategy Implementation.
Define ObjectivesClearly define the goals and objectives of the client's CRO efforts. What specific actions or conversions are you aiming to improve? Align these goals with your overall business objectives.
Understand the audienceDevelop detailed buyer personas to understand your target audience's demographics, behaviors, motivations, pain points, and preferences. This information will guide your optimisation strategies.
Gather Existing DataCollect and analyse existing data from your analytics tools. This includes metrics such as bounce rates, conversion rates, traffic sources, and user flow. Identify pages with low conversion rates and potential drop-off points.
Conversion Funnel AnalysisMap out the conversion funnel to visualise the user journey from entry to conversion. Identify key touchpoints and stages where users drop off most frequently.
Competitor AnalysisResearch the competitors to understand how they approach CRO and what strategies they might be employing. Identify strengths, weaknesses, and unique value propositions.
User Feedback CollectionIf available, gather user feedback from sources like customer support interactions, reviews, and surveys. This qualitative data can provide insights into pain points and potential areas for improvement.
Usability AssessmentEvaluate the current usability and user experience of the website. Identify any usability issues, navigation challenges, or design elements that might be affecting conversions.
equ really understands our business and we truly work together as a team to achieve our business objectives. The calibre of equ’s team is best in business and is what sets them apart.
In the past year we have seen some great results from the test and learn experiments equ have run, which has increased clicks to our application portal by 116%.
Enterprise-level SEO is specifically tailored for businesses operating on a large scale. If your organisation boasts an extensive online presence, multiple websites, or a complex digital ecosystem, enterprise SEO could be the missing piece to propel your online success. This strategic approach proves particularly advantageous in industries with high competition, where organic search traffic plays a pivotal role in driving business growth.
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