equ expands Leadership Team with strategic new appointments

At equ, we're excited to introduce three exceptional leaders to our team, each bringing unparalleled expertise to advance our client strategy, foster innovation, and accelerate our growth.

Kristy Sachse – Head of Strategy

Previously the Strategy and Design Principal at Telstra Purple, Kristy brings over 24 years of experience in digital transformation, strategy, and design. She is driven by a passion for solving complex business challenges through innovative and methodical approaches. Her expertise lies in applying collaborative, human-centred design techniques to develop solutions that deliver measurable results. By focusing on lean and agile methodologies and seamlessly integrating them with a full-spectrum design thinking approach, Kristy is poised to add significant value as we refine our strategic direction and elevate the services we offer to our clients.

"I’m excited to join this dynamic team of innovators and to collaborate with some of Australia’s most exciting organisations to deliver impactful digital solutions that drive transformation."

Ruth Leach – Head of Client Strategy and Engagement

Ruth joins equ with over 19 years of experience in digital strategy, transformation, and customer experience. As a former Client Partner at Digitas Australia, she has led major enterprise platform builds for top Australian brands in industries such as automotive, finance, insurance, telco, retail, and FMCG. Her deep knowledge in marketing automation, CRM, and omnichannel strategies will be instrumental in enhancing client relationships and delivering exceptional digital solutions.

"I’m excited to join equ and help clients navigate the complexities of digital transformation, focusing on strategies that drive real value and build lasting customer relationships."

Jean-Michel Charette – Chief Growth Officer

Jean-Michel steps into equ as an accomplished technology leader with over two decades of experience in IT, operational strategy, and cybersecurity. Previously, he was Senior Director of Strategy, Architecture, and Cyber Advisory at CapGemini Invent, where he combined strategic vision with data-driven insights to deliver measurable outcomes for clients in competitive markets. Jean-Michel’s expertise in consulting, management, and customer engagement will be key as we expand our growth strategy and continue to innovate across the digital landscape.

"As I step into the role of CGO, I'm excited to drive our strategy by truly understanding our clients' needs and ensuring their success. We're all about sustainable growth and innovation, and I can't wait to keep us at the forefront of digital transformation together!"

Claire Aindow, equ CEO, reflects on this exciting milestone:
"At equ, we continuously strive to set new standards in digital excellence. The addition of Ruth, Jean-Michel, and Kristy to the team, will enable us to deliver even more impactful solutions for equ clients in ensuring they achieve their digital ambitions and organisational goals. This is an exciting chapter for equ, and we are thrilled about the journey ahead."

Each of these leaders brings a unique perspective and deep expertise that will drive innovation, collaboration, and excellence at equ. We are thrilled to welcome Ruth, Jean-Michel, and Kristy to the team and look forward to the exciting journey ahead!