Equilibrium is set to play a pivotal role in an Australian-first project that will see 500 Port Hedland residents take control of their electricity consumption like never before.
The East-Perth based digital agency was appointed to develop a smartphone application for iOS and Android platforms to be used to track power usage in Horizon Power’s ‘Power Ahead Research Pilot’.
Set to launch in December, the project aims to collaborate with customers in the development of an Australian first mobile phone packaged style off-peak/on-peak pricing model.
Participants in the research pilot will help develop the product by staying within an allocated energy usage limit during the peak period. Those who do will have the opportunity to earn bill credits of up to $1,100 (residents) and $3,200 (businesses).
According to Equilibrium’s Account Director, Ryan Weber, the 500 Port Hedland residents selected to participate in the program will use the app to actively monitor energy usage and stay on track with the help of alerts, notifications and real time usage data.
“The app features extensive integration with Horizon Power’s internal systems in order to ensure near real-time electricity usage information can be delivered to program participants to inform their energy usage behaviours.
“We’re working very closely with Horizon Power’s project team to scope, develop and test the app in the lead up to the official program launch in December this year.”
On 1 September the program’s participant recruitment phase went live, with a microsite available as part of a broader integrated advertising campaign across multiple digital and traditional media touch points in Port Hedland, all to mobilise local registration. Horizon Power’s Project Director Scott Davis says, “The Power Ahead Pilot Program is exceptional for a number of reasons: it is the first of its kind in Australia, and with the help of Equilibrium, makes use of emerging technologies like never before to explore new ways of charging for electricity.”
"The app, supporting microsite and integrated campaign that Equilibrium has produced is a testament to their versatility in the digital space and demonstrates their ability to tailor robust and user-friendly solutions for what is really quite a complex project.
“By providing the right incentives to customers and with the right technology in place, we believe there is an opportunity to empower WA customers to exert greater control over their consumption and ultimately their bills, and reduce Horizon Power's overall cost of supply,” Results of the pilot will be shared with Government to inform future pricing policy Mr Davis said.
Equilibrium’s Managing Director, Warren Gibbs added, “This project is a great demonstration of our diverse skill set at Equilibrium, delivering a broad spectrum of complex digital business solutions; from highly technical application and website development, through to integrated creative campaigns.
“We’re really excited to play such a big role in a project that has the potential to change the culture of energy use in WA today and for future generations.”
Horizon Power ‘Power Ahead’ Research Pilot
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