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Redevelopment of the Horizon Power website to create a more comprehensive experience for prospective and existing customers. The site won a WA award in the Government category at the Australian Web Awards.Visit website
Redevelopment of the INPEX website to support new brand messaging and online communications strategies. The project also involved merging two standalone websites into the one, corporate site.Visit website
A digital campaign developed to drive international student engagement with the UWA brand. Course of the Future asks students to submit a two-minute video identifying an area of study that might best prepare today's students for future challenges.Visit website
Development of a digital strategy and design of a complex website catering for the Department's eight divisions and associated audiences.Visit website
Development of an all-new website positioning New Generation Homes as WA's best value homebuilder and driving enquiry to a sophisticated back-end CRM system.Visit website
Redevelopment of the website, improving usability around ticketing while also re-energising online engagement with WA's youth market. The website received international recognition, including the highly coveted awwwards.com 'Site of the Day'.Visit website
Development of an illustrated, game-based water safety app to help empower WA primary school kids make sensible choices in high-risk situations.
Innovative inclusion of social media to the long running 'Beat the Peak' campaign. Specially targeting WA mums, it provided an opportunity to engage the whole family in energy saving tips. A competition to become a #powermum, encouraged sharing via social channels.
A competition designed to drive retails sales, increase social engagement, and generate foot traffic over the Christmas period. Using real time social media aggregated via #alliwantforchristmas, and displayed on a mega-scale screen in the heart of the mall. Winner of the 'Best Digital Initiative' at the national Shopping Centre Council of Australia Marketing Awards.
Development of a tactical social media competition to launch Steel Blue ladies range: Pink & Purple Boots. The campaign used video featuring 'The Block' twins, Alisa and Lysandra to engage Facebook users.
Cancer Council Western Australia commissioned Equilibrium to develop an advertisement to raise awareness amongst teachers of the benefits of the Crunch & Sip initiative.
Our creative approach involved developing health related messaging in a junk food marketing context, designed to engage householders by stealth.
We developed a corporate identity scheme, including master logo, and four sub-brands for key venues including His Majesty’s Theatre, State Theatre Centre, Albany Entertainment Centre, and the Subiaco Arts Centre.
Our challenge was to deliver an iconic brand for what is an iconic WA destination. The key identity was inspired by the hotel's place in history and the rolling movement of the ocean.
We wanted shoppers to get excited about dressing for the cold weather. The campaign consisted of press, outdoor and radio, plus we scattered thousands of golden autumn leaves around the city, each featuring a QR code that people could scan for the chance to win instant prizes.
The 'Snap me up' campaign repositioned the Snap brand amongst small to medium business owners by raising awareness of digital communications services in addition to traditional print-based services. Our approach parodied a dating website to outline strategies to build 'lasting relationships' between Snap and their clients.
Equilibrium was appointed to lead a major brand repositioning project for INPEX Australia to raise community awareness, improve staff engagement and assist in a major recruitment drive.
The Will Power campaign articulated INPEX's vision of becoming an operator of a global-scale oil and gas project, focusing on the drive and determination of its staff and organisational culture.
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