TFS required a world-class website to re-brand as Quintis and excite new markets with the potential of its sandalwood products.
The world’s largest Indian Sandalwood grower appointed Equilibrium to drive the company’s major re-brand. Quintis chose us as their partner based on our reputation for delivering ambitious and transformational digital projects. Equilibrium was engaged to bring Quintis to life through
Equilibrium created a narrative to tell the incredible journey of how Quintis helped save the endangered Indian Sandalwood species by retrieving seeds from the ancient Mysore region in India and carefully nurturing the descendant plants in Australia’s tropical north. Through compelling writing and evocative
As part of the content strategy, Equilibrium scripted a two and half minute video to tell the brand story through the words of the Quintis brand ambassadors, Adam Gilchrist and Daniel Ricciardo. These Perth-born internationally-renowned sports people powerfully communicate the essence of the Quintis brand.
We developed a blog to curate articles from worldwide experts on the potent properties and healing powers of Sandalwood Album. The Co’Lab blog establishes Quintis as thought leaders and educates users on the benefits and uses of the super ingredient.
As well as educating the world about the new Quintis ingredient brand, the website has some other important strategic objectives. Critically, the website needed to act as a central resource for shareholders, as well as provide updates for plantation investors. To achieve this, Equilibrium introduced real-time share price feeds and charts, plus real-time ASX announcements.
Equilibrium is partnering with Quintis to drive the new brand’s positioning and international market penetration using industry-leading marketing automation platforms.
We helped to centralise the management of the digital marketing activity through one, easy to use dashboard. The platform allows social media content, email communication, blog content, lead capture, CRM integration and digital analytics to be centrally managed. Equilibrium is also responsible for managing Quintis paid search and Search Engine Optimisation activity on an ongoing basis to drive qualified traffic to the website.
