The customer is in the driver’s seat. We make everything easy to reach.
People are at the heart of everything we do. Our processes are designed to create easy and intuitive digital interactions and user journeys. We take the time to work directly with our clients and their end-users, making sure we thoroughly understand both perspectives so we can create digital solutions that work in the real world for real people.
User experience design
A positive user experience is one that is easy and intuitive. Our user-centric design process focuses on the end user’s behavior, which is why we carefully map out the user journey to ensure your users are being directed to where you want them to go.
Wireframing and prototyping
Rich interactive prototyping is something we take very seriously. We use a number of industry-leading tools to develop clickable prototypes that let users test functionality and information architecture. This ensures that any usability issues are addressed well before reaching the final stages of development.
Information architecture is the art of helping users understand and navigate their way through a digital environment. Through the use of simple and intuitive navigation systems, we can create a logical flow of information that will help your customer find their way easily through your website.
Equilibrium can facilitate 1-on-1 usability testing on your website and prototypes. We utilise specialist screen and face recording software to capture how users navigate and experience the website to identify and address pain points and roadblocks.
Animation & motion design
Animation and motion design can help bring your digital experiences to life. We can deliver excellent results in HTML5, Canvas and WebGL for native web-based animation and Adobe Effects for video-based animation.
Quality creative digital design is what we do best. Our expertise in multi-platform user interface design and brand execution means that our designers can make even the most complex technology work simply and look amazing.