Marketing automation provides you with the power to deliver the right message to your users, at the right time
Automating your processes eliminates the stresses of reactive communication, and puts your brand in a position to engage proactively with both new and existing customers. It enables the creation of highly targeted, valuable brand communication for every stage of the customer lifecycle, with pre-set rules to ensure on-time delivery. Marketing automation is a proven strategy to maximise customer engagement, reduce spend and time investment into lead acquisition, and deliver optimised results for your business.
Determining opportunities for efficiency
Automation enables you to operate at peak efficiency
Marketing automation removes the worry around ongoing planning of a business’ communication strategy. By scheduling your full suite of communications in advance to occur at certain engagement trigger points, this reduces workload and staff time commitment, and enables your brand to maximise the value of its customer engagement activities.
Planning for automation begins by mapping the customer journey, which allows your business to understand the needs and motivations behind the customer’ engagement. Increased understanding of why customers interact with your brand informs the creation of smarter, more targeted communications, and the ability to identify increased opportunities to reach your audience. This provides more opportunity for customer engagement over time, which increases business revenue, and maximises your ROI.
What you get
Trigger-based communications plan