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Your customers just want to feel like you understand them

A poor on-site user experience actively turns customers away, and can damage the professional perception of the business. Creating a positive user experience successfully couples the needs and wants of your user with the strategic requirements of your business. Equilibrium will help you achieve this by combining data, user research, prototyping, and user testing to craft an engaging and memorable user experience for your customers.

Defining the user

Aug 13, 2019, 09:39 AM
We undertake extensive user persona research to identify your ideal customer, determining their goals, usage context, and their on-site needs.
Title : Defining the user
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Building a memorable brand experience

A site that’s easy for the customer to navigate delivers an improved user experience. Improving your user experience results in increased customer satisfaction, which increases sales, and reduces the cost of ownership of your site. It leads to repeat visits, and greater brand engagement.

Conversely, users are less likely to return to a site after a bad experience. A reduction in repeat customers leads to reduced traffic, which results in a failing digital brand. Equilibrium helps you avoid this situation by creating a digital journey that delivers a positive, memorable customer experience, and enables your brand to thrive.

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What you get

  • User personas and journey maps

  • IA mapping

  • Wireframing and prototyping

  • Usability reports

  • Competitive analysis

We’ll work with you to build a user experience that’s targeted to your customers’ specific on-site needs. Our UX team can come to you, or your team can work onsite at our office, and together we can create a website that your customers can navigate with ease. Our iterative approach means we’ll continually test your prototypes on your actual end-users, and refine your product until we’ve crafted a digital experience that’s intuitive, accessible, and on-brand.

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