Our search engine optimization will create a better experience for your customers and a better ranking for your site. It's a win-win situation.
What we do
In today's competitive online market, a well-executed SEO strategy can be the difference between your customers reaching your website or not. Our SEO strategy uses a two-sided approach that focuses on both the user and search engine. We increase traffic to your site by using researched and targeted keywords. Yet we never hinder the customer journey, use spam or forgo readability, and Google rewards us with higher and better rankings. The result is a better experience for your customer and more high-quality traffic to your website.
What we do
In-depth SEO audits
A SEO audit is a health check for your website. It looks at the technical infrastructure of your website, the on-page elements and off-page essentials to optimise search engine visibility. Our audit provides the foundation for a strategic optimisation plan that will put you in front of your competitors.
Keyword & market research
Equilibrium researches the keywords for your category to discover and understand the most important searched-for phrases related to your business. Part of this research includes understanding market insights, seasonality, trends and geographic volume.
Equilibrium studies all your competitors to understand who are the strongest players in the field. We review their site, rankings, and traffic trends to get insights into their strengths and weaknesses. This helps us build a profile and plan-of-attack to overtake them.
Our SEO experts undertake regular on-going optimisation maintenance on your site to consistently improve your organic traffic over time. This includes working on fundamental SEO factors, improving the quality and quantity of the content on your site, plus increasing the instances of relevant external links pointing to your site.
Workflows are a key element of marketing automation and involve using events and triggers to automate communication with a customer. For example, your site can automatically send an email to a contact when they respond to a call-to-action on your website.
Equillibrium can set up two or more versions of a digital campaign to run simultaneously. We compare the effectiveness of one message over another to inform our communication strategy, and we then proceed with the version the generates the best results.
Links from other sites boost the credibility and ranking of your site. However, it's not the quantity that matters, it's the quality of the sites that the links come from. Our team can find and obtain links from sites that will improve your search rankings.
Google gives preference to businesses listed with Google MyBusiness, an information service that links customers through Google Search and Maps. We'll make sure your business is up front and centre with a verified and complete Google MyBusiness page.
Page speed optimisation
Site speed is one of the signals that Google uses to rank pages. During our audit process, we'll make sure we identify and improve any weaknesses that's slowing down loading speeds on your site.
Schema tells search engines what your data means. Search results with the most extensive rich snippets have a better click-through rate. Our audit process identifies opportunities improve schema markup throughout your site, and we implement this as often as you need.
Fresh, useful and in-depth content can make a big difference to your search rankings. Every piece of content on your site is an opportunity to boost your current position. Our team are experts are finding ways to improve your content, ensuring it's the best it can be.
Proactive website monitoring
Website downtime, errors, broken links, hacking, and the unintentional blocking of search engine crawlers happens more than most business would like. We regularly check these issues and fix them before affect your rankings.
We big believers in transparency at Equilibrium. We'll always make sure that you know what is happening on your website and how it is performing, plus we'll keep you in the loop with clear, measurable and accountable key performance indicators and monthly meetings.
Our SEO process
- SEO Audit
- Ongoing optimisation