Equilibrium offers more than website and application development. We help organisations harness the power of technology to improve their digital communications and provide better experiences for their customers. We call it helping businesses to become 'digitally mature', and marketing automation is just the beginning.

What is marketing automation?

Marketing automation is software that helps you to automate your marketing actions. Not only can it save time, marketing automation can help you generate more leads and measure your marketing success.

Source: Forrester
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The key elements of marketing automation

CRM integration

CRM is software that stores customer contact information like names, addresses, and phone numbers. It also keeps track of customer activity like website visits, phone calls and email. A CRM holds the data allowing you to implement marketing automation strategies.

Lead scoring

Lead Scoring allows you to score your contacts by how likely they are to convert into a customer. The higher the score, the more likely a contact in your CRM will drive revenue for your company.


Personalisation uses Marketing Automation software to identify a user’s online behaviour and offers tailored content relevant to them. Personalisation can increases conversion rates by up to a 30% and drive increases in content consumption by up to 270%.

Intelligent forms

Intelligent forms capture data each time one of your contacts completes a form. The captured data provides you with insight into your customer database and allows you deliver personalized content to each contact.


Workflows use events and triggers to automate communication with a customer, such as automatically sending a user an email when a contact has visited a specific page on your website.

A/B testing

We use A/B Testing to run two or more versions of a message, design or function at the same time, and then proceed with the version that is generating the best results.

How marketing automation works

How Automaton Works
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We're making marketing automation work for more of Perth.

We can help you choose and implement the right system for your organisation.

  • Hubspot
  • Marketo
  • Adobe Marketing Cloud
  • Oracle eloqua
  • Salesforce Pardot
  • Campaign Monitor
Ready to learn more?

Download our guide to find out how marketing automation can you help generate more leads, more often.

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