Bring clarity to your marketing with analytics.
Equilibrium has the digital analytics expertise to bring you meaningful insights from your data. We
Analytics & reporting insights
We go beyond exported spreadsheets full of graphs and numbers. Equilibrium sets up highly customised cloud-based reporting with valuable insights so your team have a clearer picture of where to focus future efforts.
A website should constantly be improved to meet the changing needs of business and customers. Equilibrium implements a number of continuous optimisation techniques such as including split and multivariate testing, conversion funnel tracking, heat and click maps, user journey mapping and user testing.
Our specialist team excels in goal and conversion tracking.
Conversion funnel tracking
Funnel tracking and optimisation are critical for sales-focused eCommerce websites and sites with lengthy online forms. Each stage of a funnel presents an opportunity for a visitor to get distracted or lose motivation. Equilibrium will identify and optimise any leaks in your conversion funnel and provide strategic advice on optimisation for improved conversion.
Tag management streamlines the implementation and maintenance of analytics tags, advertising and social pixels across your site or app. Equilibrium’s tag manager experts have deep experience in the planning, documentation, setup, and implementation of complicated tagging and tracking scenarios.