Everything we do at Equilibrium is driven by data
Our user research methods help businesses understand more than just customers wants, but also their behaviours, motivations, barriers to action, digital needs, and challenges online. Equilibrium helps brands gather the right data to create a holistic, engaging digital experience for their audience.
The value of truly good data
Equilibrium collects data that helps businesses understand their customer’s thought process when using your site, and use this to create a solution that meets their needs now, and for the future.
Utilising a cross-functional team ensures we gather the insights businesses need to drive UX, UI, IA, and uncover all the key pieces of your customer experience puzzle. We then combine this data to create an engaging, user-centric digital experience that aligns with your business goals and KPIs.
What you get
Research plan and review
Customer and client interviews
User behaviour analysis
Customer journey maps
Competitive and heuristic reviews