What I do at Equilibrium

I am co-owner and Managing Director of the agency. My job is to ensure that our people have everything they need to exceed our clients’ expectations every day.

The best thing about my job

No two days are ever the same. I am energized by our amazing team here and inspired every day by their innovation and problem solving.

My career highlight, so far

Last year, we celebrated 20 years of being in business. It’s been amazing to grow in partnership with so many wonderful clients over the years. Plus, this year Campaign Brief awarded as the inaugural ‘Digital Agency of the Year!’

The piece of work I wish I’d done

I absolutely loved the phenomenon that was Dumb Ways to Die, which became the most awarded campaign of all time. By tapping into cute characters and adding catchy music the spot appealed to everyone, and once you had heard it once, boy did it stay with you - as did its salient message.

Where to find me when I’m not in the office

I love spending time with my family, and taking advantage of our amazing local beaches, so I’m often to be found somewhere in Cottesloe, or alternatively you might find me riding my bike around the equally beautiful Swan river.

My most favourite song, ever

Great Leap Forward, by the one and only Billy Bragg.