Slated as the biggest transport infrastructure upgrade in WA’s history, Building For Tomorrow is a $6.5 billion dollar transport infrastructure development program commissioned by the McGowan Government.
To officially launch the program and keep WA residents informed about ongoing construction, we partnered with the Department of Transport (DoT) to create an integrated communications campaign and website.
Like many government clients we’ve worked with, DoT faced the following communications challenges:
- How do we simplify complex project information so that it is easily understood by the general public?
- How do we link government initiatives with credible benefits and clear outcomes for the general public?
- How do we provide timely updates about ongoing projects?
But the Building For Tomorrow website needed to be more than just a communications asset: it also needed to be a useful tool that residents could use to plan their route around construction projects.
In other words, DoT wanted to create a customer-centric digital solution that empowered people to get the information they need, whenever they need it.
Instead of your typical static and text-heavy government website, we built an interactive platform centred around a dynamic project map.
Powered by real-time disruption data sourced from Transperth and Main Roads, visitors can use the project map to learn more about major projects; view active and planned transport disruptions, and plan alternative routes to complete their journey.
To learn more about our latest website development project with DoT, read the full case study here >