Insights into what's next
Explore the latest industry trends, insights, technologies and solutions that
are shaping the way organisations innovate and embrace tomorrow.
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equ leadership attends CyberEXCHANGE
Leaders across business must look beyond brute force data attacks to build rigorous defences against social engineering and instilling cyber awareness thoroughly through all levels of operations.
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equ team continues to grow
Introducing some of the newest members of the equ team.
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New partnerships kick-off the financial year
equ is off to a busy start to the 23/24 financial year with the announcement of several exciting new client partnerships.
4 min read -
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From SEO & SEM to Search Experience Optimisation (SXO)
As search engines evolve into AI-driven multimedia hubs enriched with content from numerous digital platforms, a new model of SEO and SEM is emerging that incorporates UX.
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equ app plays major role in Edinburgh Fringe success
Since launching in late July, just prior to the start of the festival, the app has seen more than 100,000 downloads, and accounted for more than 400,000 ticket sales directly through the platform.
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Digital products: the evolution of experience
Companies must digitise their business strategy to remain competitive by leveraging technology to create new ways to deliver customer outcomes.
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How emerging search engine trends are shaping paid search advertising
As concerns over privacy and the environment become more prominent, the demand for search engines that address these issues is continuing to grow.
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Equilibrium becomes equ
We are thrilled to announce that Equilibrium is now officially equ (pronounced ‘e-queue’), and to unveil our new brand identity and website.
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Expectation vs Experience: Why Brands Need a Digital Customer Experience Strategy
Exceptional digital customer experience is essential to retaining customers and building brand loyalty.
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Inclusive design: The importance of designing for everyone
We live in an incredibly diverse world. But with diversity comes risk, especially in the design space.
5 min read -
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Privacy counterculture and the changing digital landscape
Privacy concerns are re-shaping social media with changing patterns of behaviour and rates of usage on some of the biggest platforms.
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The growing trend of UX copywriting
Over the past four years, UX has turned into a key practice for onsite user retention and conversion. It’s been an important step in the evolution of web design and digital experience.
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Embracing the pace of change in the aged care sector
The aged care industry is slow in adopting digital transformation, focusing on operational systems instead of improving hands-on care or customer experience.
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Using UX design principles to enhance the visualisation of data
Data presented in engaging and attractive ways can help users digest information easily, leading to better user comprehension.
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What does it mean to be data-driven?
"Data-driven" is a buzzword for businesses investing in data, but gathering data indiscriminately is not enough.
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Why digital personalisation matters
Tailoring content and functionality to a user's needs, can improve performance by driving sales, increasing brand loyalty, and improving engagement.
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equ Wins International Public Sector Website Award
The DFES Volunteer Hub website has been named a winner in the Public Sector category of the 2021 Progress Sitefinity Website of the Year Awards.
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equ attains Sitecore Silver Partner status
The partnership demonstrates equ's expertise in delivering enterprise-level Sitecore projects.
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What to consider when choosing a CMS
Content Management Systems form the backbone of most websites, so it's important you choose the right one.
5 min read
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