Over the past 10 years a lot has changed where website optimisation is concerned. Early on, Google’s algorithms were easy to manipulate, so website owners and SEOs either got on board with the ‘gaming’ of Google, or got left behind.
Of course, it wasn’t long before the clever folk at Google twigged to this, and responded with renewed focus on developing and refining their ranking algorithms, effectively punishing those who had previously tried to cheat their way to the top.
Google’s goal is to provide the most relevant search results based on a user’s search query, creating a user experience that keeps users coming back to Google as their preferred search engine.
Equilibrium’s Digital Marketing team has compiled a comprehensive eBook, SEO 2017 & Beyond, to explore the what, how, why, who and when of website optimisation in today and, as the title suggests, beyond.
Here’s a quick insight into what you can expect from the eBook…
Search engine optimisation (SEO) is often about making small modifications to parts of your website.
When viewed individually, these changes seem like incremental improvements, but when viewed as part of a broader system of site optimisation tactics, they can be seen to have a significant effect on user experience and performance in organic search results.
You may already be familiar with some of the topics in this guide because many form essential, “common sense” features of any website, however, you may not be maximising your return.
After all, search engine algorithms, tools and technologies change so quickly you may have missed something that could well provide a real boost to your website’s performance.
What: SEO involves improving numerous factors of a website including: content, code, speed and many other areas we’ll explore throughout the guide.
How: By making many small changes to your website’s code and content to enhance its ‘search engine friendliness.’
Why: To improve your website’s ranking in organic search results, in turn increasing traffic to your website.
Who: Any brand that wishes to increase organic traffic, visibility, branding and present an offer to more visitors.
When: Right now! Search engine rankings are super competitive and there can be a long lead time from optimising a site to seeing results in your rankings, and surpassing your competitors.
For more, you’ll have to download the eBook, or contact us!
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